Shigesato Itoi

糸井重里

Twitter Shigesato Itoi is a famous Japanese copywriter and essayist, though he is known as a game designer for his work on Nintendo's EarthBound series of games, as well as his bass fishing video game outside of Japan. He is also known as the person who thought up the name Game Boy. His "normal" activities, however, center around his blog/website, Hobo Nikkan Itoi Shinbun (The Itoi Pretty-Much-Daily News), which publishes Itoi's short essays on the lifestyle and spirituality and also his interviews with artists, craftsmen, businessmen, etc., which also tend to center on philosophical issues. …